Launching a boat startup to a national dealer-distributor partnership.
Ride Leelanau — Ride Leelanau
Launching an e-bike rental startup to top local search rankings.
- Client
- Ride Leelanau
- Year
- 2022
Brand identity, website, print collateral, apparel, social media launch, and a wine tour photoshoot to capture the spirit of the region.
A seasonal startup cannot wait a quarter for a brand. We embedded as Ride Leelanau's marketing team and shipped brand, website, and local SEO as one motion in a single month.
Dozens of five-star reviews
Earned in the first month following launch.
No. 2 in local search
Reached by the second month of operation.
Full startup kit in one month
Brand, website, print, apparel, and social launched ahead of peak season.
The Challenge
Launching an e-bike rental startup to top local search rankings.
Launch and competitively position a local tourism business in one month.
Ride Leelanau was bringing e-bike rentals to Suttons Bay, MI, one of Michigan's most beloved harbor towns, and they needed everything at once: a brand, a website, print collateral, apparel, and a social presence, all built and launched before peak tourism season. The brand had to be lively enough to stop travelers in their tracks and credible enough to convert curious visitors into paying customers from day one.
The Results
Brand identity, website, print collateral, apparel, social media launch, and a wine tour photoshoot to capture the spirit of the region.
Build a brand that captures the adventure and jumpstarts growth.
We started with the logo, building an electrifying visual identity that matched the energy of the experience Ride Leelanau offered. A wine tour photoshoot captured the magic and adventurous spirit of the Leelanau Peninsula, giving the brand a content foundation that felt as inviting as the region itself. From there, we built a gorgeous, intuitive website, print collateral, an apparel lineup, and launched social media channels to drive awareness and bookings.
Within the first month, the business had earned dozens of raving reviews. By the second month, Ride Leelanau ranked No. 2 in local search. What started as a one-month startup sprint became a brand positioned as the best tourism hub in town.
Explore more of our work: launches we crafted end to end, from design system and website to the growth they enabled.
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