Naming and launching a small engineering team to win national contracts.
Traverse Solar — Traverse Solar
Building a startup brand to secure distribution and grow 200x in traffic.
- Client
- Traverse Solar
- Year
- 2022
Full brand build, website, time-lapse video content, infographics, and photography to build sales, distribution, and investor relationships.
Two founders were building a solar company and a distribution network at once. We worked as Traverse's entire marketing team, shipping brand, website, and content as one motion.
200x increase in website traffic
Achieved in the three months following brand and website launch.
Exclusive distribution partnership
Secured with CBS Solar following brand and digital launch.
M&A relations managed
Two founders supported through acquisition conversations with only Montgomery Code behind them.
What our clients say:
“With the launch of our new website and social media, our digital traffic grew 200x in the 3 months following. We grew direct sales, built a distribution network, and managed M&A relations with only our two founders and the unparalleled support of Montgomery Code.”
Kyle Jones
CTO
The Challenge
Building a startup brand to secure distribution and grow 200x in traffic.
Position a two-person startup to compete with the industry's biggest innovators.
Traverse Solar had an innovative product and a two-person team. To build relationships with customers, distributors, suppliers, and investors, they needed a brand presence that made the company look and feel as credible as the technology behind it. In a category where trust and differentiation drive purchasing decisions, the brand had to communicate both at a glance.
The Results
Full brand build, website, time-lapse video content, infographics, and photography to build sales, distribution, and investor relationships.
Build the brand infrastructure that turns a small team into a serious contender.
We built the Traverse Solar brand from the ground up, starting with a modern, trustworthy logo that served as a visual representation of the product technology. Since motion was their core differentiating factor, we leveraged time-lapse video content and intuitive infographics to demonstrate the value of their offering in a way static assets never could.
The full brand package gave Traverse Solar everything needed to enter conversations with customers, distributors, suppliers, and investors with credibility and confidence. In the three months following launch, website traffic grew 200x. The team secured an exclusive distribution partnership with CBS Solar and managed M&A relations with nothing more than two founders and a fully embedded marketing partner.
Explore more of our work: launches we crafted end to end, from design system and website to the growth they enabled.
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