Launching a boat startup to a national dealer-distributor partnership.
Cleveland Cyclewerks — Cleveland Cyclewerks
Launching a small electric motorcycle to sell out pre-orders and secure investment.
- Client
- Cleveland Cyclewerks
- Year
- 2022
Digital launch strategy, conversion-focused website, and cross-platform messaging that grew a fan base, secured investment, and sold out pre-orders.
Cleveland needed a launch partner that moves at startup speed. We embedded with their small team and shipped a complete digital launch in weeks, while they stayed focused on the motorcycles.
45,000+ page views in month one
Following website launch of The Falcon.
15,000+ unique visitors in month one
Driven by aligned messaging across all platforms.
Falcon BLK Founders Edition sold out
Following global pre-order launch.
What our clients say:
“We're a small team developing and supporting globally distributed motorcycles. We're also fundraising to scale and expand our electric vehicle product lines. Simply put, I don't have time. The team came in and had a gorgeous new website launched in only a few weeks, while seamlessly integrating into our team.”
Scott Colosimo
CEO
The Challenge
Launching a small electric motorcycle to sell out pre-orders and secure investment.
Launch the future of two-wheeled transit into a saturated market.
A new electric vehicle startup enters the marketplace every day. The market is noisy, and consumers struggle to differentiate between brands and find a solution that fits their needs. Cleveland CycleWerks needed a website and digital strategy that cut through the clutter and presented something genuinely compelling: a small, affordable electric motorcycle built for fun. With investor conversations running in parallel to consumer launch, the strategy had to work on both fronts simultaneously.
The Results
Digital launch strategy, conversion-focused website, and cross-platform messaging that grew a fan base, secured investment, and sold out pre-orders.
Convert customers and investors with one cohesive digital presence.
We crafted a digital launch strategy that aligned messaging across all platforms, funneling to an intuitive, conversion-focused website designed to engage Cleveland's target customers and attract investor interest. Compelling communication and efficient conversion architecture grew their fan base, supported fundraising, and drove global pre-orders for The Falcon. The Falcon BLK Founders Edition sold out. In the first month, the site generated 45,000+ page views and 15,000+ unique visitors. Cleveland CycleWerks has since secured major investment and rebranded as Land Moto.
Explore more of our work: launches we crafted end to end, from design system and website to the growth they enabled.
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