TytoCare — TytoCare

TytoCare's portable medical exam kit gives physicians the ability to examine ears, lungs, heart, throat, skin, and body temperature remotely in real time, enabling accurate diagnoses and specialized treatment from anywhere. When TytoCare partnered with Corewell Health, Michigan's largest healthcare system, the results were significant: expanded rural access, improved operational efficiency, and a provider story that demonstrated what this technology could do for patients and clinicians alike. The challenge was translating that into a compelling, cinematic narrative that worked for both organizations.

We mobilized quickly, leading strategic pre-planning, on-site preparation, shoot-day interviews with executive leadership, and final editing into a concise, high-impact production. The human story at the center was Becca, a Physician Assistant who suffered a significant injury that ended her ability to provide in-person care. With TytoCare, she continued her career from home, seeing over 50 patients in a 12-hour virtual shift compared to 20 in person.

Her story gave the technology a face and made the case for what telehealth access means in rural communities. Our expertise in facilitating genuine on-camera dialogue, paired with cinematic production capabilities, gave TytoCare a finished asset that communicated product value, operational impact, and human relevance in one story. The final production became a strategic communication tool for both the TytoCare and Corewell Health teams, amplifying the partnership's reach across internal and external audiences.