Launching an unknown soap brand onto national retail shelves.
Gracefully Natural — Gracefully Natural
Transforming a local cosmetics shop into a top-performing national e-commerce brand.
- Client
- Gracefully Natural
- Year
- 2022
Full rebrand, packaging design across 200+ SKUs, e-commerce restructure, and ongoing social media and paid media management.
Gracefully Natural needed e-commerce expertise, not just design. We embedded across brand, packaging, and store, engineering every touchpoint to convert.
1.6% to 8.9% conversion rate
7.3% improvement within the first month of website relaunch.
1650% increase in customer acquisition
Driven by organic social media management.
Top 1% of all Shopify stores
Reached following relaunch and ongoing growth management.
What our clients say:
“In one month our website sales conversion improved from 1.6% to 8.9%. This was huge for our small, growing company. The ROI on the entire e-commerce re-launch was only 2 weeks. Now we rely on Montgomery Code's design and content expertise to introduce new products, and manage our website and social media.”
Kera Matthews
Founder & CEO
The Challenge
Transforming a local cosmetics shop into a top-performing national e-commerce brand.
Rebrand a local shop and restructure a massive product catalog for national demand.
Gracefully Natural had a loyal local following and a product catalog of 200+ SKUs. What they needed was a brand and shopping experience capable of converting customers at scale. Inconsistent branding and an unstructured catalog were creating friction at every stage of the purchase journey. To compete nationally, the brand needed a clean, cohesive identity and an intuitive e-commerce experience that made it easy for new customers to find, trust, and buy.
The Results
Full rebrand, packaging design across 200+ SKUs, e-commerce restructure, and ongoing social media and advertising management.
Build the brand infrastructure that drives conversion and customer growth.
We rebranded Gracefully Natural from the ground up, translating a clean, consistent identity across packaging for all 200+ SKUs. A restructured product catalog gave the site an intuitive shopping experience built for conversion. Within the first month of relaunch, conversion improved from 1.6% to 8.9%. Upsell and abandoned cart strategies, paired with stronger brand recognition, drove continued growth in both local and out-of-state sales.
The ROI on the full e-commerce relaunch was realized in two weeks. Months later, Gracefully Natural brought us on to manage social media and advertising. After the first month, average customer acquisition rose from 40 to 700 and continues to grow month over month. The store now performs in the top 1% of all Shopify stores.
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