Modernizing a 90-year-old manufacturer's brand, website, and content for growth.
Novum Automation — Novum Automation
Naming and launching a small engineering team to win national contracts.
- Client
- Novum Automation
- Year
- 2022
Full brand build from naming through website, brochure suite, and digital presence to drive business development without a dedicated sales team.
Novum had engineering talent and no marketing muscle. We worked as their brand and business development team, from naming to website, so a small team could win national contracts.
Projects with Amazon, Siemens, Lenovo, GM
Secured following brand and digital launch.
Michigan's go-to automation partner
Positioned through precision branding and targeted marketing tools.
Business development without a sales team
Website and brochures built to carry full outreach and conversion weight.
The Challenge
Naming and launching a small engineering team to win national contracts.
Reposition a small engineering team for national opportunities.
A highly capable engineering team was operating under a name and brand that didn't reflect what they could do. With no dedicated sales team and national manufacturing and distribution brands as the target, Gallagher Engineering needed more than a refresh. They needed a complete identity built from the ground up, one precise enough to open doors with Amazon, Siemens, and GM, and credible enough to keep them open.
The Results
Full brand build from naming through website, brochure suite, and digital presence to drive business development without a dedicated sales team.
Build a brand that works as hard as the team behind it.
Armed with a description of their engineering capabilities and little else, we built the Novum Automation brand from scratch: name, logo, visual identity, messaging, website, and a full brochure suite. Every element was designed to do the work of a sales team the company didn't have. The brand needed to relay engineering value quickly, precisely, and credibly to procurement leads and operations decision-makers at major national brands. It did. Novum Automation secured projects with Amazon, Siemens, Lenovo, and GM, and established themselves as the go-to contracted automation engineering partner in Michigan.
Explore more of our work: launches we crafted end to end, from design system and website to the growth they enabled.
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