Launching a construction technology SaaS brand to scale revenue and raise capital.
Crescendo — Crescendo
Positioning and scaling an AI-powered CX platform from 0 to $100M ARR.
- Client
- Crescendo
- Year
- 2025
Strategic case studies, polished product literature, engaging demo videos, and a dynamic, scalable website.
Crescendo needed a marketing engine as agile as the product. We embedded as their product marketing team, shipping content at startup speed while the internal team scaled.
$500M valuation
Reached in six months following go-to-market launch.
$100M ARR
Achieved in year two of embedded marketing engagement.
450% increase in demo requests
Quarter over quarter following website relaunch.
What our clients say:
“Partnering with the Montgomery Code team has allowed us to ship high-quality content exceptionally quickly. That’s important to our team, and our success as we've scaled from 0 to $100M ARR in two years.”
Trevor Hough
Sr Director of Product Marketing
The Challenge
Positioning and scaling an AI-powered CX platform from 0 to $100M ARR.
Position a rising SaaS CX platform for rapid scale.
Crescendo, delivering the world's first fully integrated blend of AI and human expertise in customer experience, needed to establish category leadership fast. With ambitious growth targets, the team required a go-to-market engine as agile as the product, one that would resonate with both CX leaders and investors.
The Results
Strategic case studies, polished product literature, engaging demo videos, and a dynamic, scalable website.
Build the infrastructure behind a high-growth CX category leader.
We built the full go-to-market infrastructure: product literature, demo videos, case studies, sales collateral, a conversion-focused website, and targeted paid media across channels. To anchor credibility, we interviewed Crescendo customers including Dr. Martens, Rachio, Lovepop, EVPassport, Cuyana, and IDEO, and wove their success into campaigns across paid and outbound. LinkedIn following grew 10x to 14k+ during our managed takeover, with click-through rates reaching 4.38% against a 0.55% platform average.
The website relaunch drove a 450% increase in demo requests. We turned loosely defined ICPs into a cohesive, scalable system that supported a $500M valuation in six months and a trajectory toward $100M ARR in year two. As Crescendo builds out its internal team, we continue as a close partner, training their team on the systems we built and supporting specialized projects.
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