Helios Gear Products — Helios Gear Products

When Helios Gear Products outgrew the identity it had carried since 1988, a surface-level refresh wasn't enough. The company's product offerings and service capabilities had expanded well beyond its original scope, and the brand needed to reflect that. Rebranding a multi-decade manufacturer is a high-stakes process, especially with a full name and image change.

Helios needed a new identity that captured the full breadth of its machine, tool, and service capabilities while positioning the company for the next phase of growth in a competitive, technically specific marketplace. With hundreds of unique manufacturing operations supported across their customer base, the team also needed a scalable system for showcasing real customer results through stories, photography, video testimonials, and case studies deployed consistently across social media, paid campaigns, email, and press.

Montgomery Code acted as Helios' fully integrated, outsourced marketing department, overseeing branding, website, growth, and content creation from the ground up. We led a complete rebrand under the Helios name, building a new identity designed to represent the full scope of the company's capabilities and signal its ambition to the market. To drive awareness and demand, we built and managed a multi-channel growth engine. Precision-targeted LinkedIn campaigns generated top-of-funnel visibility among gear industry decision-makers, while Google Ads captured high-intent buyers mid-funnel, with retargeting layered in to maximize conversion and maintain brand presence throughout the buyer journey.

The result was a 90% reduction in cost per click across both platforms. At the center of the content strategy was a customer success story program. We produced written and video case studies featuring real Helios customers, complete with on-site photography and direct testimonials, then distributed those stories across social media, email campaigns, targeted ads, and press releases. The program gave the sales team credible, conversion-ready assets while building category authority across the gear manufacturing industry. A new conversion-focused website anchored everything, driving a 400% increase in site visits following launch. Over five years of embedded partnership, tool sales grew 10x.