Kapp Niles — Kapp Niles

Kapp Niles, a third-generation, family-owned leader in precision gear grinding technology, was making a strategic pivot: manufacturing diamond dressing tools domestically in Boulder, Colorado, for the first time, following exclusive production in Coburg, Germany since 1991. They are now the only company in the United States making diamond dressing discs.

With European lead times running 14 to 16 weeks, tariff complexity stacking up on every shipment, and long industrial sales cycles where trust is built over years of exceptional service, not social clicks, Kapp Niles needed a campaign that would build immediate credibility and excitement to drive conversations ahead of a major industry trade show.

We mobilized quickly to lead strategic pre-planning, on-site coordination, and a full cinematic production to capture executive and engineering interviews, along with B-roll of Kapp Niles' people and processes, all within a single day. The resulting video brought their domestic manufacturing story to life with pride, showcasing the team, the technology, and the capabilities of their Boulder facility. We paired the video with supporting photography to fuel an in-house coordinated digital campaign, launching just ahead of a major industry event.

With clear messaging and engaging process visuals, Kapp Niles' sales team had a powerful tool to open doors and convert qualified interest in their domestically produced diamond dressing tools. In six months, they hit their first-year order goal. They are on pace to double it in year two. We continue to support Kapp Niles with ongoing photo and video content for product launches and industry events.