Scaling a one-person ring shop as a differentiated American manufacturer.
Sisters With Voices — Sisters With Voices
Rebuilding an R&B legend's e-commerce platform before a reunion tour.
- Client
- Sisters With Voices
- Year
- 2022
E-commerce rebuild, conversion-optimized site structure, and fresh apparel design renderings delivered ahead of a 30-year reunion tour.
A reunion tour deadline does not move. We embedded as the team behind SWV's e-commerce rebuild, engineering the store and brand to convert before the first show.
$100K in first-month apparel sales
Generated in the first month following site relaunch.
Successful 30-year reunion tour
Backed by aligned branding and fully functional e-commerce.
Zero revenue lost to downtime
Site rebuilt and relaunched before tour launch.
The Challenge
Rebuilding an R&B legend's e-commerce platform before a reunion tour.
Quickly repair an e-commerce website for an R&B legend.
SWV was preparing for a 30-year reunion tour when their e-commerce website stopped working. With a major tour on the horizon and apparel revenue on the line, there was no room for delay. The team needed a fully functional, conversion-ready site fast, one that could handle tour-driven traffic and convert fans into buyers from day one.
The Results
E-commerce rebuild, conversion-optimized site structure, and fresh apparel design renderings delivered ahead of a 30-year reunion tour.
Rebuild fast, design fresh, and capture the moment.
We moved quickly to rebuild SWV's e-commerce platform, reorganizing the site architecture for apparel sales conversion and delivering new design and functionality ahead of the tour. Fresh apparel design renderings gave the store a polished, on-brand look that matched the energy of the reunion. In the first month following relaunch, SWV secured over $100K in online apparel revenue that otherwise would have gone unrealized. The tour launched with aligned branding, a functional storefront, and a content presence ready for the moment.
Explore more of our work: launches we crafted end to end, from design system and website to the growth they enabled.
Transforming a local cosmetics shop into a top-performing national e-commerce brand.
Launching an unknown soap brand onto national retail shelves.
Launching an e-bike rental startup to top local search rankings.
Launching a small electric motorcycle to sell out pre-orders and secure investment.
Launching a boat startup to a national dealer-distributor partnership.
Launching an autism telehealth device to sell out pre-orders nationwide.
Positioning and scaling an AI-powered CX platform from 0 to $100M ARR.
Building a startup brand to secure distribution and grow 200x in traffic.
Capturing a $40M renovation of Grand Rapids' most iconic hotel.
Showing project 1 of 10: Honest Hands Ring Co.