HedgeHog Health — Montgomery Code

Montgomery Code Project with HedgeHog Health

Launching an autism telehealth device to sell out pre-orders nationwide.

Client: HedgeHog Health
Year: 2022
Role: Content
Branding

Product packaging, literature suite, brochures, and business cards coordinated for a national product and clinician outreach launch.

A telehealth launch demands clinical trust and consumer warmth. We embedded as HedgeHog's launch team, pairing engineer-led strategy with packaging and literature built for both audiences.

First production run sold out
Pre-orders fully reserved following product launch.
Clinical partnerships in three states
Telehealth relationships established in Michigan, Florida, and Arizona.
Nationwide press coverage captured
Driven by a cohesive brand and packaging presence at launch.

The Challenge

Launching an autism telehealth device to sell out pre-orders nationwide.

Support a national product launch for an autism telehealth company.

HedgeHog Health was preparing to launch the Hoglet, a first-of-its-kind autism telehealth device, to consumers and clinicians across the country. To succeed, the product needed packaging that built trust with parents and caregivers, and literature tools that gave the business development team credibility in clinical settings. In a healthcare category where trust is everything, the brand materials had to work as hard as the product itself.

The Results

Product packaging, literature suite, brochures, and business cards coordinated for a national product and clinician outreach launch.

Build the collateral that converts clinicians and sells product.

We moved quickly in coordination with vendors to design and detail product packaging that complemented the Hoglet's unique form and communicated care, credibility, and clinical legitimacy at a glance. Alongside the packaging, we equipped the HedgeHog business development team with brochures and business cards built to establish new clinician relationships from the first conversation.

The coordinated launch package gave HedgeHog Health everything needed to enter the market with confidence. Pre-orders for the first production run sold out. Telehealth partnerships were established with clinics in Michigan, Florida, and Arizona. The cohesive brand presence captured nationwide press coverage and positioned HedgeHog Health as a trusted name in autism care from day one.