Producing brand-compliant culinary photography for Ruth's Chris Steak House inside the Amway Grand Plaza.
AHC Hospitality — AHC Hospitality
Capturing a $40M renovation of Grand Rapids' most iconic hotel.
- Client
- AHC Hospitality
- Year
- 2022
- Role
Architectural photography, ongoing content strategy, and next-day photo packages fueling demand generation and amenity announcements.
AHC needed production that moves at hospitality speed. We embedded as their photo and content team, shooting on-site and delivering next-day, so every announcement launched on schedule.
$40M renovation announced
Amway Grand Plaza Tower reveal supported by architectural photography captured during peak fall color.
Statewide press coverage
Driven by engaging photo content across announcements and campaigns.
Ongoing amenity launches
Including grand opening of new fitness facilities, with a nimble content team on-call for each rollout.
What our clients say:
“Montgomery Code is one of our most trusted and reliable partners that we can always count on to deliver quality work! They are such a delight to work with, and I can breathe easy knowing we're in good hands. We keep coming back because the work speaks for itself.”
Celia Jabour
Art Director, AHC Hospitality
The Challenge
Capturing a $40M renovation of Grand Rapids' most iconic hotel.
Capture a landmark renovation in a two-week window.
Fall color in Michigan lasts about two weeks. Construction on the Amway Grand Plaza Tower was being finalized during that window, and the weather was unpredictable. To announce a $40M renovation of Grand Rapids' most desired hotel, AHC Hospitality needed architectural photography that matched the scale of the project. There were only a few chances to get it right.
The Results
Architectural photography, ongoing content strategy, and next-day photo packages fueling demand generation and amenity announcements.
Deliver next-day content that fuels demand generation.
We moved quickly, producing next-day photo packages that gave AHC Hospitality's marketing and business development teams what they needed to launch announcements without delay. The renovation reveal was followed by an ongoing content strategy that kept pace with the property's continued evolution. With a nimble, expert content team on-call, AHC Hospitality has been able to announce new amenities, including the grand opening of new fitness facilities, with speed and consistency. The content program has driven statewide press coverage and given the brand a steady pipeline of engaging, high-quality assets to fuel demand generation across channels.
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Showing project 1 of 10: Ruth's Chris Menu with AHC Hospitality