Daifuku — Daifuku

Daifuku, the global leader in material handling, was operating across three redundant, dated websites. For a company of their scale, a fragmented digital presence created friction for customers and obscured the full scope of their product capabilities. Merging three properties into one required more than a redesign. It required a thorough reorganization of a complex, global product portfolio spanning legacy offerings and unreleased products, all presented in a way that was immediately legible to customers across markets.

We began by conducting thorough research into Daifuku's full product catalog, planning the new architecture to accommodate both existing and upcoming product lines. Each product was carefully retitled, rewritten, and repositioned within a new organizational structure designed for clarity and conversion.

A modern color palette and sophisticated graphics gave the new site a visual presence that matched the company's standing as a global category leader. The result was a single, elegant digital experience that informed customers, streamlined lead conversion, and supported Daifuku's position as the No. 1 material handling company in the world for the eighth consecutive year.