CHALLENGE

Quickly repair an e-commerce website for R&B legend SWV.

SWV was preparing for a 30-year reunion tour when their e-commerce website stopped working.

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APPROACH

Fresh design and functionality to quickly capture apparel revenue.

We moved quickly to rebuild SWV's e-commerce platform, reorganizing the site for apparel sales conversion optimization. With new e-commerce design and functionality completed in time for their reunion tour, and  fresh new apparel design renderings, SWV secured over $100k in online apparel revenue that otherwise would have been unrealized.

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OUTCOMES

$100k in apparel sales

in first month

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Successful 30-year reunion tour

with aligned branding and functional e-commerce