Plant to Skin Australia
Place an unknown soap brand on the shelves with industry heavyweights.
Position a new soap brand to compete on the shelves with the world's biggest companies, with no guidelines other than a product sample.
Bold, engaging design and effective marketing tools to establish new retail opportunities.
With a simple name, bold packaging design, and a "Fxck Plastic" sustainability message, we positioned Plant to Skin Australia's new men's soap bar to appeal to both sustainability-conscious consumers and the everyday person that's simply looking to smell good.
Expanded retail placement
with Walmart, Rite Aid, Meijer, and SpartanNash
with new retail partners