CHALLENGE

Position a rising CX platform for rapid scale and an aggressive acquisition strategy.

Crescendo, the first Augmented AI customer-experience platform, needed to secure category leadership quickly. With ambitious growth targets and a $500 million valuation following its Series C investment, the company required a marketing strategy as agile and innovative as its AI-plus-human product. The plan had to resonate with prospective CX leaders, investors, and potential acquisition targets.

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APPROACH

Transform loose ICPs into a cohesive and scalable marketing strategy.

We turned Crescendo’s loose ICPs (ideal customer profiles) into a cohesive, scalable marketing engine. Our team produced product literature, demo videos, case studies, and sales collateral, all supported by a targeted paid media program and a conversion-focused website. To build credibility, we interviewed customers at Dr Martens, Rachio, Lovepop, EVPassport, and many other innovative companies, then wove their success stories into high-performing campaigns across media and outbound channels.

Acting as Crescendo’s embedded agency partner, we ensured every deliverable matched their vision, pairing advanced technology with human-centric storytelling to drive engagement, pipeline growth, and acquisition readiness.

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OUTCOMES

2.56% LinkedIn click-through rate

surpassing 0.55% platform average

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366% increase in website users

since website re-launch

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448% increase in demo requests

since website re-launch

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10x LinkedIn following @ 12k+

since managed social takeover

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$500M valuation

in 6 months

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FEEDBACK

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Partnering with the Montgomery Code team has allowed us to ship high-quality content exceptionally quickly. That’s important to our team, and our success.

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- Trevor Hough, Sr Director of Product Marketing