CHALLENGE

Transform an organic cosmetics shop into a thriving e-commerce brand.

Swiftly rebrand a local shop and restructure their massive product catalog to convert more customers and generate national demand.

‍

‍

APPROACH

Craft a product catalog structure and consistent branding to catapult sales conversion.

Clean, consistent new branding that was elegantly translated across packaging for 200+ SKUs, and a new product catalog structure to provide an intuitive online shopping experience. Just days after Gracefully Natural's website launch, conversion improved by over 7%. By implementing upsell and abandoned cart strategies, coupled with enriched brand recognition, Gracefully Natural converted even more customers, driving local and out-of-state sales.

‍

‍

OUTCOMES

Performance in top 1%

of all Shopify stores

‍

1.6% to 8.9% conversion rate

improvement within first month

‍

3-week return on investment

on rebranding, new packaging, and website launch

‍

‍

FEEDBACK

"In one month our website sales conversion improved from 1.6% to 8.9%. This was huge for our small, growing company. The ROI on the entire e-commerce re-launch was only 2 weeks. Now we rely on Montgomery Code's design and content expertise to introduce new products."

‍

- Kera Matthews, Founder & CEO

‍