PROJECTS
Gracefully Natural

CHALLENGE
Transform an organic cosmetics shop into a thriving e-commerce brand.
Swiftly rebrand a local shop and restructure their massive product catalog to convert more customers and generate national demand.
APPROACH
Craft a product catalog structure and consistent branding to catapult sales conversion.
Clean, consistent new branding that was elegantly translated across packaging for 200+ SKUs, and a new product catalog structure to provide an intuitive online shopping experience. Just days after Gracefully Natural's website launch, conversion improved by over 7%. By implementing upsell and abandoned cart strategies, coupled with enriched brand recognition, Gracefully Natural converted even more customers, driving local and out-of-state sales.
OUTCOMES
Performance in top 1%
of all Shopify stores
1.6% to 8.9% conversion rate
improvement within first month
3-week return on investment
on rebranding, new packaging, and website launch
FEEDBACK
"In one month our website sales conversion improved from 1.6% to 8.9%. This was huge for our small, growing company. The ROI on the entire e-commerce re-launch was only 2 weeks. Now we rely on Montgomery Code's design and content expertise to introduce new products."
- Kera Matthews, Founder & CEO