CHALLENGE

Refresh a 35-year-old brand to scale digital presence and business development.

Refresh a 35-year-old brand to scale digital presence, amplify business development, and create compelling customer success stories that drive market awareness.

Rebranding is a delicate process, especially with a complete name and image change. As Helios’ product offerings and service capabilities grew beyond their original 1988 identity, the Helios brand was formed to establish a new identity inclusive of all capabilities and aligned with a bold, future-focused direction.

With a wide breadth of machine, tool, and service capabilities supporting hundreds of unique manufacturing operations, Helios’ growth depended not only on presenting solutions elegantly and efficiently, but also on showcasing real-world customer results through stories, photos, video testimonials, and case studies deployed across social media, ad campaigns, email campaigns, and press coverage.

‍

‍

APPROACH

Strategically position Helios to represent the key to growth and manufacturing innovation.

Strategically position Helios as the key to gear manufacturing growth, while building a scalable digital presence powered by measurable success stories. Montgomery Code acted as Helios’ fully integrated, outsourced marketing department, overseeing branding, website, advertising, and content creation. Our strategy included:

• Customer case study development: Producing written and video success stories complete with photography, customer testimonials, and deployment across social media, targeted ad campaigns, email marketing, and press releases.
• Comprehensive ad management: Driving top-of-funnel awareness with precision-targeted LinkedIn campaigns, and capturing high-intent buyers with Google Ads at the middle of the funnel. Implemented retargeting to maximize conversions and maintain brand visibility throughout the buyer journey.
• Social media scale-up: Expanding Helios’ presence across all major channels with consistent posting, audience engagement, and paid promotion to grow reach and strengthen gear industry authority.
• Content strategy for demand generation: Building a robust library of educational and promotional assets to empower the sales team and attract inbound opportunities.

‍

‍

OUTCOMES

2x tool sales

in 1 year of partnership

‍

10x tool sales

in 5 years of partnership

‍

400% increase

in website visits

‍

90% reduction

in ad cost per click

‍

‍

FEEDBACK

"Montgomery Code has been a value-add to our company's marketing efforts, swiftly guiding a complete rebrand of our three-decade-old company. They have delivered assets that equipped our sales team to be more effective, and our tool sales have more than doubled with their help."

‍

- Adam Gimpert, President