CHALLENGE

Humanize a complex on-shoring story to accelerate trust in a long-cycle industrial market.

Kapp Niles, a third-generation, family-owned leader in precision gear grinding technology, was making a strategic pivot: manufacturing diamond dressing tools domestically in Boulder, Colorado, for the first time, following exclusive production in Coburg, Germany since 1991. They are now the only company in the United States making diamond dressing discs.

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With European lead times running 14 to 16 weeks, tariff complexity stacking up on every shipment, and long industrial sales cycles where trust is built over years of exceptional service, not social clicks, Kapp Niles needed a campaign that would build immediate credibility and excitement to drive conversations ahead of a major industry trade show.

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APPROACH

A single-day photo and video production crafted into a compelling narrative, timed to a major trade show.

We mobilized quickly to lead strategic pre-planning, on-site coordination, and a full cinematic production to capture executive and engineering interviews, along with B-roll of Kapp Niles' people and processes, all within a single day.

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The resulting video brought their domestic manufacturing story to life with pride, showcasing the team, the technology, and the capabilities of their Boulder facility. We paired the video with supporting photography to fuel an in-house coordinated digital campaign, launching just ahead of a major industry event.

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With clear messaging and engaging process visuals, Kapp Niles' sales team had a powerful tool to open doors and convert qualified interest in their domestically produced diamond dressing tools. We continue to support Kapp Niles with ongoing photo and video content for product launches and industry events.

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OUTCOMES

Only 6 months

To achieve year 1 sales goal

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On pace to 2x

Year 2 sales goal

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Top-performing campaign

In company's 130-year history

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FEEDBACK

"The video gave our sales team something we've never had before: a way to walk into a customer meeting and immediately spark real interest in our domestic manufacturing story. Customers are saying, 'I just watched your video,' and from there the conversation just opens up. In six months, we hit our first-year order goal, and we're on pace to double it in 2026. Based on the investment, it's one of the most successful campaigns in our company's 130-year history."

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— Shane Hollingsworth, VP of Sales