CHALLENGE

Equip a specialized, legacy brand to penetrate an impervious global market.

Position a company with a global reputation for product excellence in a single field to enter a completely new field with absolute confidence.

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APPROACH

Develop intriguing and informative sales tools to grow global market share.

With established branding, a global digital presence, and an expert product sales team, our role was focused on equipping the team with the most appropriate technical marketing tools. We created product renderings and coordinated with product development teams to craft a literature suite and advertising campaign that was both informative and exciting. With product literature that elegantly and intuitively presented technical capabilities, the Cone Drive team entered the global robotics market with ease and continues to adopt market share.

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OUTCOMES

New market entrance

in USA and APAC regions

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New global  footprint

of 33 countries

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Successful acquisition

by $3B manufacturing conglomerate